What it is: This hydrating matte liquid lipstick that delivers intense, velvety color with a rich and creamy texture, for lips that feel as luxurious as they look. What else you need to know: This Allure Best of Beauty Award winner features a breakthrough formula that infuses lips with deep, intense color while providing lasting hydration. A makeup collection must-have, this non-drying and non-sticky matte liquid lipstick delivers incredible color payoff that lasts. How to Use: For a natural blotted look, apply to the back of the hand and use finger to lightly dab color on the lip, focusing color intensity in the center of the lip and blending out to the edges. For a defined, high-impact look use the pointed edge of the applicator to line the edges of the lips, then use the flat side to fill in for a bold lip look. Use With: Smooth Silk Lip Liner