A cookbook of simple; delicious; empowering recipes from the man who really knows what men like. Matt Hranek; the bestselling author of A Man & His Watch; Negroni; and other books; has a direct line to a certain kind of male reader. He knows just what they like; what they aspire to; the things that interest them. And as a real lover of life; especially food and drink; he even knows what his readers want to eat: When Matt recently posted a selfie with steak; thousands of fans took the same picture. Now he’s poised to create an even deeper bond with his readers; old and new; with his first cookbook.