What it is: A high-shine, lightweight, full-coverage lipstick made with hyaluronic acid, sheat butter and 95% naturally-derived ingredients.What it does: The fresh, balm-like texture smoothes and melts onto the lips for a luscious, watery shine finish. The Lip-plumping formula is available in 20 radiant, versatile and easy-to-wear shades, each inspired by the color of a flower. How to use: Apply the lipstick balm to lips and build desired coverage with additional application.