Meet the healthier way to keep blonde, gray, silver and platinum hair bright and brass-free. Purple Color Boost gently neutralizes unwelcome brassiness and reduces the yellowing of lighter shades with a blend of botanical extracts that are rich in antioxidant phytochemicals. New Wash and reusable mixing tin and whisk sold separately. Purple Color Boost must be mixed with New Wash Original or New Wash Rich; do not use by itself.







HAIRSTORY Ws Purple Color Boost
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Ws Purple Color Boost
Meet the healthier way to keep blonde, gray, silver and platinum hair bright and brass-free. Purple Color Boost gently neutralizes unwelcome brassiness and reduces the yellowing of lighter shades with a blend of botanical extracts that are rich in antioxidant phytochemicals. New Wash and reusable mixing tin and whisk sold separately. Purple Color Boost must be mixed with New Wash Original or New Wash Rich; do not use by itself.