As much a festive tradition as decorating the tree or counting down the days with an advent calendar, the season isn't complete without the Harrods Christmas bear. For 2025, the Alfie bear is dressed in a cosy cable-knit jumper and bundled up with a matching bobble hat and scarf, while commemorative embroidery on his paw ensures the year is remembered long after the festivities fade.

HARRODS Christmas Bear 2025 Alfie
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Christmas Bear 2025 Alfie
As much a festive tradition as decorating the tree or counting down the days with an advent calendar, the season isn't complete without the Harrods Christmas bear. For 2025, the Alfie bear is dressed in a cosy cable-knit jumper and bundled up with a matching bobble hat and scarf, while commemorative embroidery on his paw ensures the year is remembered long after the festivities fade.