What it is: A water-based pomade that gives your hair all-day hold without the mess.What it does: Get all-day hold without the mess. While oil-based pomades are greasy, heavy and hard to wash out, this water-based formula gives you long-lasting strong hold to style even the thickest hair while still washing out with just warm water. Formulated with biotin, this pomade also improves your hair health for a healthier, better-looking head of hair. How to use: Start with towel-dried hair. Rub product in your hands and work evenly into hair, starting from the back and the roots. Style as desired. Can be used daily or whenever you need to style your hair with a stronger hold and shine finish.