Copenhagen-based brand HAY has a simple mission: to reimagine everyday design. In true Scandinavian form, this translates to stripped-down pieces - and clutter-free interior spaces - that marry the functional with the quietly eye-catching. Case in point: its range of sculptural glasses, recycled plastic stackable crates and many more soft furnishings. Organisation, storage, décor, gifts; there's a whole host of ways to use the label's famed designs.HAY cotton bath towel100% cottonCheck pattern, boarded design, all-over frotté textureWidth 70cm, length 136cmMachine wash mild