Your search for the Holy Grail of natural mascaras ends here. After years of research, we partnered with a mascara maestro in Italy—renowned for crafting award-winning lash products—to bring you Bellissima Volumizing Mascara.This innovative formula coats each lash in rich, sultry color for full, healthy, voluminous lashes with a featherweight feel. Say goodbye to smudging, clumping, or flaking—just definition and long-lasting wear. Adds volume, lift & definition without heaviness Won’t smudge, clump, or flake Enriched with natural plant waxes & nourishing oils Lightweight, silky formula that layers beautifully Easy to remove with your favorite cleanser Vegan, gluten-free, & cruelty-free Two-time award winner: Retailer & Consumer Choice!