Weightless, velvety texture Full-coverage color Soft-focus, blurred matte finish Nondrying formula Smoothing, conditioning, hydrating Custom applicator with tapered tip allows for effortless precision Vegan and cruelty-free Ingredient Innovation: Vitamin E: Conditions lips with antioxidants How To Apply: Use the tapered applicator tip to define lips first, then fill and blend color with the flat edge. Shade Descriptions: Crush: Pink Hint: Beige Honey Indulge: Desert Rose Luxe: Mauve Pure: Ros.