IGK

Blonde Pop Purple Toning Shampoo 8 oz / 236 ml

What it is: A toning shampoo that instantly neutralizes brassy tones, softens strands, moisturizes and adds shine.Who it's for: Ideal for all hair types, including color- and chemically-treated hair.What it does: The blonde-enhancing shampoo is the ultimate balance between color-toning pigments and essential moisture. It gives strands a brighter, more vibrant look. The shampoo is boosted with violet pigment, purple rice and moisture-rich squalane to restore essential moisture, brilliance and shine.Key ingredients:- Violet pigment and botanical extracts: brighten, reversing brassiness and dull tones- Squalane: a superemollient that rehydrates hair and replenishes moisture balance- Purple rice: conditions the hair and enhances shineHow to use: Apply the shampoo to wet hair. Lather, then rinse.

A purple-toning, blonde-enhancing shampoo that quickly neutralizes brass while the moisture-rich formula boosts vibrancy, softness, and shine. Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Dryness- Shine- BrassinessKey Benefits: - Tones Blonde Hair- Softens, Strengthens, Hydrates, and Adds Shine- Squalane Helps Restore Moisture, Brilliance, and ShineHighlighted Ingredients:- Purple Rice: Helps soften and strengthen hair- Squalane: Ultra-emollient conditioning agent that replenishes moisture balance. Ingredient Callouts: Free of parabens, mineral oil, and sulfates SLS & SLES. It is also ve