Take the ’70s and ’80s New York rock scene, embrace a hint of Parisian romanticism, and season with a splash of Japanese playfulness. That’s the recipe behind French brand IRO, launched in 2006 in the capital’s picturesque Saint Germain neighbourhood. The label’s speciality lies in trend-transcending styles, with bold silhouettes, painterly patterns and textural accents appearing as key motifs; all the ingredients you need for a nonchalant Left Bank style.| IRO cotton-blend jacket61% cotton, 38% lyocell, 1% elastaneZip fasteningRelaxed fit, elasticated hem, faded wash, long sleevesDry cleanMidweight, slight stretch
IRO Womens Blue Sivra Faded-wash Cotton-blend Jacket
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Womens Blue Sivra Faded-wash Cotton-blend Jacket
Take the ’70s and ’80s New York rock scene, embrace a hint of Parisian romanticism, and season with a splash of Japanese playfulness. That’s the recipe behind French brand IRO, launched in 2006 in the capital’s picturesque Saint Germain neighbourhood. The label’s speciality lies in trend-transcending styles, with bold silhouettes, painterly patterns and textural accents appearing as key motifs; all the ingredients you need for a nonchalant Left Bank style.| IRO cotton-blend jacket61% cotton, 38% lyocell, 1% elastaneZip fasteningRelaxed fit, elasticated hem, faded wash, long sleevesDry cleanMidweight, slight stretch
