These towels use ultraplush 100% Australian cotton which is heavy and soft to the touch. A super dense 800 GSM weight and woven loop construction maximize softness, weight, and absorbency, putting them in the rarified territory of luxury towels ordinarily reserved for resorts and spas. Only negative? You'll never be able to go back to bathing without them. Ultraplush 100% Australian cotton Super dense 800 GSM weight Woven loop construction Maximizes softness, weight, and absorbency Luxury towels for resorts and spas