What it is: A weightless pressed blush that builds like a powder and blends like a cream for a natural finish.What it does: This highly-pigmented formula offers rich, true color in a creamy, nurturing formula that naturally brightens skin. Formulated with botanical oils, conditioning butters and protective antioxidants, PurePressed Blush is gentle and safe for even the most sensitive skin. How to use: For a pop of color, apply with a domed brush to the apples of your cheeks and blend in circles to disperse. To define and highlight your cheekbones, apply with a fan brush and blend upward toward your temples for a natural glow.