JOICO

Defy Damage In A Flash 7-second Bond Builder 200ml In White

Hurtle toward healthy with Defy Damage In A Flash, the breakthrough bond-builder that visibly transforms hair in 7 seconds. The liquid-to-creme formula delivers 80% less breakage* and 20x stronger, silky-smooth strands.

DEFY DAMAGE IN A FLASH 6.7OZ. Benefits: Hair is up to 20X more resistant to breakage*. Creates bonds and strengthens the hair structure. Leaves hair silky smooth without weighing down. Safe for color-treated hair. PETA-approved, global animal test-free. Formulated Without: Silicones. Disclaimers: *Against combing breakage on damaged hair vs. untreated.

Promising nourished hair in a matter of seconds, the Joico Defy Damage In A Flash 7-Second Bond Builder is a lightweight treatment that defends from breakage, split ends and weakened bonds. Developed with protective lipids and antioxidant-rich moringa seed oil, the formula adds shine and softness while shielding from dulling pollutants. Carried by SmartRelease Technology, a continuously released trifecta of actives including arginine, rosehip oil and keratin nurture the hair from root-to-tip to promote a stronger-looking finish. Plus, its liquid-to-cream consistency grants an instant silky texture that’s effortlessly manageable and moisturised post-treatment.