What it is: A hydrating, nourishing shampoo perfect for anyone looking to detangle, defrizz, moisturize and add shine to their hair.Who it's for: All hair types; safe for color-treated hair and keratin-treated hair.What it does: Used in traditional Persian beauty rituals for centuries, the “Antioxidant Powerhouse” created by Saffron, Rose, Pistachio and Pomegranate nourishes, strengthens and restores hair elasticity to its healthiest state. The formula hydrates and smoothes the hair strand, creating frizz-free, shiny locks. A proprietary blend of Proteins, Panthenol and Vitamin E adds shine while repairing damage from environmental pollutants and styling tools.Key ingredients:- Saffron: a spice worth more than its weight in gold, is used to strengthen hair- Rose: ultrahydrating; leaves hair shiny and smooth- Pistachio: touts fatty acids, proteins and vitamins that nourish and moisturize- Pomegranate: an antioxidant superfood that leaves hair soft, shiny and hydratedHow to use: Apply to wet hair. Lather. Rinse. Follow with Saffron Rose Conditioner. Can be used daily. Paraben-free; phthalate-free; sulfate-free Made in the USA