Casablanca-born designer Joseph Ettedgui founded JOSEPH to champion the works of many up-and-coming fashion designers from across the world. That was in ’72, but today the late Moroccan designer’s namesake has its own line of contemporary men’s and women’s garments – and each piece celebrates the nuances of artisanal craftsmanship with expert finesse. From King's Road, Chelsea to Paris and New York, this brand’s reach extends far and wide.| JOSEPH wool-blend coat90% wool, 10% polyamideButton fasteningRelaxed fit, double breasted, wide lapels, welt flap and chest pocketsDry cleanTrue to sizeHeavyweight, non-stretch