What it is: A whipped cream-to-powder texture that delivers blurred, soft-matte color without transferring, creasing or fading throughout the day.What it does: The whipped cream-to-powder formula makes eye looks effortless. It stays put for up to 12 hours without budging.Research results:In a test on 21 women over three weeks:- 100% say the formula blurs fine lines on the lid- 100% say the formula blends seamlessly- 100% say it leaves a smooth, soft-matte finish- 100% say it's highly pigmented and gives full coverage- 100% say it's easily buildable and doesn't get patchy- 100% say it applies evenly on the lids without leaving any streaks- 100% say it's weightless, flexible and comfortable on the lids- 100% say it doesn't transfer on upper lidHow to use: Use the doe-foot applicator to easily swipe it on your lids then blend with your finger or favorite brush.