What it is: A liquid lipstick that helps you create a gorgeous matte lip. What it does: This true matte formula glides on effortlessly, offering up to eight hours of wear without drying your lips. The highly pigmented formula is nonsticky and delivers instant color payoff.Research results:In a consumer acceptance test conducted with 50 women between ages 18–40 after one week of use:- 100% agreed the product set quickly- 94% agreed the formula does not feather- 98% agreed the product delivered one-swipe instant-setting color payoff- 100% found it provided full coverage- 98% agreed it let you shape and structure lips- 98% agreed the formula was highly-pigmented- 98% agreed the formula was transfer-resistant- 98% agreed the formula was smudge-resistantHow to use: Define and coat your lips in an even layer using the doe-foot applicator.