What it is: A matte lipstick that provides long-lasting comfort with pure pigments for intense lip makeup color. What it does: L'Absolu Rouge Drama Matte Lipstick is the ultimate bold matte lipstick for flawless color pigmentation and a powdery matte finish. This formula is enriched with rose extracts, hyaluronic acid and concentrated pigments to deliver bold color as it provides lips with moisture for lasting comfort and smooth application.How to use: Before applying, make sure your lips are hydrated. Apply lipstick in a single stroke for intense color payoff. For the perfect result, apply lip color to your lips from the center outward. Blot excess product.