As far as icons go, Levi’s has been up there with the best of them. If you were wondering why it’s such an institution, then you need only look at its 147 years of heritage which is sprinkled with knowledge and innovation. The 501 jeans are a prime example of the expertise we’re talking about, featuring a straight, mid-rise cut and branded hardware (the label was the first to add metal rivets, back in 1873).| Levi's denim jeans100% cottonButton and button-fly fasteningRegular fit, mid-rise, straight leg, structured waistband with belt loops, five pockets, brand patch at back, mid-faded wash, branded hardwareMachine wash coldTrue to sizeSize 26: rise 10.5in / 27cm, inside 31in / 79cm, leg opening 16in / 41cmModel is 5ft 10in/1.78m and wears a size 26Midweight, non-stretch