What it is: A liquid matte lipstick conceptualized and developed by Lime Crime founder Doe Deere. What it does: Velvetines draws inspiration from Doe Deere's favorite flower-a red, red rose. Doe used to cut out rose petals and paste them onto her lips as a child. Richly pigmented, this French vanilla-infused formula glides on as a liquid and dries down to a luxurious, velvety matte finish that lasts for hours and hours. Touch-proof, kiss-proof and utterly addictive. How to use: Apply directly to lips. Remove with a waterproof makeup remover or oil. Style Name: Lime Crime Velvetines Matte Liquid Lipstick. Style Number: 5690736. Available in stores.