Lime Crime Velvetine Lipstick in True Love. Size all. Long lasting with a velvety finish, the cult favorite that is Lime Crime's Velvetine Lipstick won't leave you wanting more. Formulated to avoid bleeding or transfer, this meal and kiss-proof liquid lipstick breaks all the rules while staying put for hours.. True Love - a vibrant pinky red. Lasts up to 10 hours with minimal touchups. Vegan and cruelty-free. 0.088 fl oz. For best results, apply lip balm 15 minutes prior to application. LIMR-WU43. L001 26 0001. Always rebelling, never boring, Lime Crime is known for shaking things up in the beauty industry. As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social and digital space, always setting the trends that take the internet by storm while setting new standards for performance and quality. Whether you're looking for a new go-to color or a special occasion sparkle, Lime Crime's products are designed to put the perfect shade - and a smile - on your face.