What it is: A volumizing shampoo that gently yet thoroughly cleanses while helping to transform fine, flat hair to look, feel and behave like full, thick hair.Who it's for: Ideal for those with fine, flat hair. Safe for chemically treated hair.What it does: This shampoo preps your hair for maximum fullness and body by removing residue, dirt, sweat, oil, pollution and product buildup to prevent oily hair. It leaves hair soft, shiny and bouncy and has a light, clean scent.Key ingredients:- Amino Cleansing Complex: a proprietary, sulfate-free surfactant blend that gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage- Amaranth Peptides: plump strands for a fuller-looking appearance- Phytantriol: preserves hair's color and reduces the damaging effects of thermal and environmental aggressors- Marine Algae Polysaccharide: protects hair from environmental damageHow to use: Apply to wet hair. Lather and rinse. Follow with Full Conditioner. Cruelty-free Paraben-free; phthalate-free; silicone-free; sulfate-free; formaldehyde-free Made in the USA