What it is: A hydrating shampoo engineered to cleanse hair gently yet effectively while leaving it silky and shiny.What it does: Its luxe lather gently yet effectively cleanses hair without stripping or over-drying strands. It's powered by the brand's proprietary Amino Cleansing Complex, a sulfate-free surfactant blend that gently yet effectively cleanses hair while helping to protect stands from styling damage and breakage. A moisturizing ester detangles and enhances shine, while phytantriol helps preserve hair color.Research results:In a consumer-use test with 200 participants:- 80% agreed their hair felt instantly hydrated after just one useHow to use: Apply to wet hair. Lather and rinse. Follow with your conditioner.