What it is: A gentle shampoo that's the first step to making dry, damaged hair look and feel visibly healthier.Who it's for: Ideal for those with dry, damaged hair.What it does: Kick damage to the curb with this fortifying shampoo that gently cleanses while reversing damage, making hair look and feel healthier. This shampoo leaves hair softer, smoother and gives strands healthier movement by removing dirt, sweat, oil, pollution and product buildup. It's powered by Living proof's Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend that gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage. How to use: Apply shampoo to wet hair. Lather your hair and then rinse. Follow with conditioner. Shampoo can be used up to once a day if needed.