The origins of loewe's Anagram are as surprisingly humble and utility-focused as those of jeans. Designed by Vicente Vela in the 1970s, the motif was a creative twist on the branding irons used to mark leather skins - the label's hallmark material. This wide-leg rendition comes courtesy of M/M (Paris), who famously streamlined the Spanish painter's now-iconic symbol.

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LOEWE Anagram Baggy Jeans In Blue
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Anagram Baggy Jeans In Blue
The origins of loewe's Anagram are as surprisingly humble and utility-focused as those of jeans. Designed by Vicente Vela in the 1970s, the motif was a creative twist on the branding irons used to mark leather skins - the label's hallmark material. This wide-leg rendition comes courtesy of M/M (Paris), who famously streamlined the Spanish painter's now-iconic symbol.
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