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We’re taking the Anagram jeans as proof that Spanish label Loewe and its Creative Director, Jonathan Anderson, are just as susceptible to logomania as the rest of us. Embossed with the label’s iconic quartet of L’s at the knees, the denim pair is a subtle nod to the brand’s storied heritage – the insignia was first designed in 1970 by Spanish artist Vicente Vela and is informally known as ‘el cangrejo’, you know.| Loewe jeans100% cottonExposed button and concealed zip-fly fastening at frontRegular fit, mid-rise, wide leg, structured waistband, belt loops, embossed brand pattern at front, brand patch at backMachine wash coldMade in ItalyTrue to sizeMidweight, non-stretch
LOEWE Womens Black Anagram Mid-rise Wide-leg Jeans
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LOEWE ANAGRAM BAGGY JEANS
The origins of loewe's Anagram are as surprisingly humble and utility-focused as those of jeans. Designed by Vicente Vela in the 1970s, the motif was a creative twist on the branding irons used to mark leather skins - the label's hallmark material. This wide-leg rendition comes courtesy of M/M (Paris), who famously streamlined the Spanish painter's now-iconic symbol.
LOEWE WOMENS BLACK ANAGRAM MID-RISE WIDE-LEG JEANS
We’re taking the Anagram jeans as proof that Spanish label Loewe and its Creative Director, Jonathan Anderson, are just as susceptible to logomania as the rest of us. Embossed with the label’s iconic quartet of L’s at the knees, the denim pair is a subtle nod to the brand’s storied heritage – the insignia was first designed in 1970 by Spanish artist Vicente Vela and is informally known as ‘el cangrejo’, you know.| Loewe jeans100% cottonExposed button and concealed zip-fly fastening at frontRegular fit, mid-rise, wide leg, structured waistband, belt loops, embossed brand pattern at front, brand patch at backMachine wash coldMade in ItalyTrue to sizeMidweight, non-stretch