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In 1970, Vincent Vela looked to the folded metal of branding irons used to mark leather for the inspiration for loewe's new logo. What the artist perhaps didn't expect, though, is the longevity of his creation; sitting atop designs like this wool-blend hoodie, the cursive Anagram has gone down in House history as one to behold.

Loewe Wool-blend Leather-pocket Hoodie In Brown
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Wool-blend Leather-pocket Hoodie In Brown

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Loewe Wool-blend Leather-pocket Hoodie In Brown

Wool-blend Leather-pocket Hoodie In Brown

In 1970, Vincent Vela looked to the folded metal of branding irons used to mark leather for the inspiration for loewe's new logo. What the artist perhaps didn't expect, though, is the longevity of his creation; sitting atop designs like this wool-blend hoodie, the cursive Anagram has gone down in House history as one to behold.

about LOEWE
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Loewe is a Spanish luxury fashion house based in Madrid. Loewe began as a cooperative of leather artisans in the center of Madrid in 1846. German entrepreneur Enrique Loewe Roessberg consolidated the workshop under his name in 1872, creating one of the world’s original luxury houses. As Loewe evolved and expanded over the next century, a commitment to modernity emerged as a defining characteristic.
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