What it is: An eyeshadow that provides rich, saturated color without shine in an even, easy-to-blend, long-lasting formula. What it does: MAC Eyeshadow is a highly pigmented pressed formula that delivers high color payoff with a single swipe. It's long lasting and can be used wet or dry. How to use: Apply over your eye area including both your lid and crease with an eye shader brush, using a pressing motion to build color for a bolder look. For even more intensity, use over an eye primer. To create a diffused look, apply the eyeshadow all over the eye area with a blending brush, using circular motions.