What it is: A liquid lipstick that provides a rush of pigment-soaked color with a velvety, matte finish. What it does: For those who prefer timeless glamour to all-out flash, matte reigns supreme. MAC puts its twist on this classic texture with long-wearing, saturated shades of Retro Matte Liquid Lipcolor. Long-wearing for up to eight hours, this lip color won't flake, cake, bleed or feather. It's even waterproof, too. How to use: Apply directly