What it is: An iconic lipstick that has been maxed out to give lips more with a silky-matte finish and good-for-lips formula.What it does: The formula looks richer, feels better and lasts longer. Get more color with full-coverage, pigment-rich payoff in our widest range of 39 artist-approved shades. Get more comfort with a creamy blend of coconut oil, organic shea butter and organic cocoa butter that conditions and nourishes lips. Get more care with instant and eight-hour moisture. Get more longwear with 12 hours of nonfading, long-lasting color that leaves looking visibly fuller from the very first ultra-vibrant glide. Get a more luxe look with a high-shine packaging design on the outside. The iconic matte lipstick changed the world we live in may have been reimagined, but each famous and fresh hue still serves up that signature vanilla scent you already love (or soon will). How to use: Apply the lipstick directly to lips.