MAGIS

Decorative Objects Blue Uni

Magis is led by a desire to provide a broad swathe of users with access to highly functional and technological quality products for the home. The Archetoys Sports Car is crafted from metal and features a wheeled base and smooth finish. MetalWheeled baseSmooth finish

Children and adults alike will appreciate Magis' Archetoys, a collection that is in equal parts a design project and an exploration of our collective memory. Conceived by Dutch designer Floris Hovers, the series uses the simplicity of shape, colour and material to actively examine the links between work and play, analysis and intuition, craftsmanship and mass-production. This blue police car presents a number of aspects to contemplate, including personal memories, graphics, industrial design, the discovery — and rediscovery — of sensation and, of course, the pleasures of play.