What it is: A shampoo with violet pigments and blackberry extract that neutralizes golden shades in blonde, white and grey hairs. Who it's for: Ideal for those with blonde, white and grey hair colors.What it does: Sheer Silver Shampoo adds strength and shine that will brighten and enhance your hair color. The shampoo has a fruity and floral scent of jasmine, orange and grapefruit. How to use: Apply the shampoo to wet hair twice, to first rid hair of dirt, grease and residual styling products. The second application opens up the hair to ensure the best circumstances for a hair mask. 11.8 oz. Paraben-free; phthalate-free; sulfate-free