Dreamt up in a Swedish garage in 1999, Maria Nila has grown into a beloved beauty brand with a global presence spanning 45 countries. Championing family values and environmental consciousness, their 100% vegan and cruelty-free products are innovatively formulated to nurture your hair and protect the planet. Bursting with argan oil, antioxidants, and fatty acids, the True Soft shampoo softens, strengthens, and reduces frizz.| Maria Nila True Soft shampooApplication: Apply to wet hair and massage gently through the hair and scalp. Rinse and repeat by applying shampoo a second time. Follow up with a hair mask and finish off with conditioner.Hair type: suitable for all hair typesVeganCruelty-freeMade in Sweden350ml