Dreamt up in a Swedish garage in 1999, Maria Nila has grown into a beloved beauty brand with a global presence spanning 45 countries. Championing family values and environmental consciousness, their 100% vegan and cruelty-free products are innovatively formulated to nurture your hair and protect the planet. Bursting with argan oil, antioxidants, and fatty acids, the True Soft shampoo softens, strengthens, and reduces frizz.Maria Nila True Soft shampooApplication: Apply to wet hair and massage gently through the hair and scalp. Rinse and repeat by applying shampoo a second time. Follow up with a hair mask and finish off with conditioner.Hair type: suitable for all hair typesVeganCruelty-freeMade in Sweden350ml