. Benefits: Fluoride-free, purple color correcting toothpaste delivers an immediate teeth-brightening solution designed to conceal stains and effectively diminish yellow tones on teeth. Activates a light purple foam upon brushing for a simple applicatin that's safe for everyday use. Gently whitens teeth with continued use. Boosted Mint flavor to enhance the freshness of your breath.. 97.3% agreed their teeth were visibly whiter after 1 week*. 94.5% agreed their teeth were instantly less yellow*. 91.8% agreed the instant brightening effect lasted 6 hours*. *In an independent 1 week consumer panel study with 37 participants. Key Ingredients: Color Correct Pro technology delivers an immediate teeth-brightening solution designed to conceal stains and reduce yellow tones on teeth from coffee, tea and stain-causing foods. Papain gently lifts stains and discoloration from the tooths surface. Hydroxyapatite helps protect against cavities, strengthens enamel and whitens teeth for a more youthful-looking smile. Formulated Without: Parabens. Phthalates. Sulfates. Animal Products.