BLONDE PERFECTING PURPLE SHAMPOO 6.7OZ. Benefits: Neutralizes brassiness. Lightweight, nourishing formula. Enhances tone and shine. For blonde, lightened, or grey hair. Color-safe. 87% PCR plastic packaging. Key Ingredients: ArganID Technology: Infuses the antioxidant powers of argan oil into hair while simultaneously helping to repair and seal the cuticle. Violet Pigments: Impart color and visual effect, enhancing depth, dimension, and provide a natural-looking sheen. Research Results: 100% said hair feels soft. *96% said hair does not feel stripped or dry. *92% said highlights are refreshed. *85% said warmth is neutralized. **Independent consumer study of women ages 1865, on the combined effects of Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.