About The Brand Famous for its irreverent attitude, Mother was founded in 2010 by denim-industry veterans Lela Becker and Tim Kaeding. Everything designed under the label evokes the feeling of growing up in California in the '70s-carefree and just a little rebellious. The name represents the brand's juxtaposition of hard and soft, as the word "MOTHER" can be both nurturing and a cuss. Above all else, MOTHER is determined not to take itself too seriously and encourages its wearers to do the same.Features

Mother The 10-4 Trucker Hat In Mustard

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First seen in Nov 2024

MOTHER
The 10-4 Trucker Hat In Mustard Hat

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Product Details

Mother The 10-4 Trucker Hat In Mustard Hat

The 10-4 Trucker Hat In Mustard Hat

About The Brand Famous for its irreverent attitude, Mother was founded in 2010 by denim-industry veterans Lela Becker and Tim Kaeding. Everything designed under the label evokes the feeling of growing up in California in the '70s-carefree and just a little rebellious. The name represents the brand's juxtaposition of hard and soft, as the word "MOTHER" can be both nurturing and a cuss. Above all else, MOTHER is determined not to take itself too seriously and encourages its wearers to do the same.Features

about MOTHER

Mother was founded in 2010 by designer Tim Kaeding and Lela Becker. Famous for its super-soft fabrics and irreverent attitude, their boutique, made-in-L.A. brand is unique for its genius for keeping an indie spirit while still offering fits and washes that appeal to a wide range of women. Tim likes to say that Mother, a word as loaded with innuendo as it is unconditional love, goes against the grain; the brand pushes technological boundaries when it comes to that signature soft denim, and pushes brand boundaries when it comes to, for instance, naming silhouettes (think cheeky: The Dropout Boyfriend, The Groupie). "We stand for having fun, and not taking yourself too seriously," Lela says. What they do take seriously: staying modern and relevant amongst the best in fashion while giving women jeans they can live in and look great in.

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Mother The 10-4 Trucker Hat In Mustard Hat

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