AFTRGLW LIP SHINE WHAT IF. Benefits: Lightweight formula glides over lips, imparting a sheer veil of color with a high-shine, mirror-like finish. Custom-designed applicator combines a flocked tip with a paddle shape to hug the curves of lips and effortlessly glide on the desired amount of lustrous color. Pomegranate Flower Complex nourishes, softens, and protects lips from environmental stresses with a combination of conditioning Jojoba Oil and antioxidant-rich Pomegranate Extract. Key Ingredients: Pomegranate Flower Complex: a powerful blend of conditioning Jojoba Oil and antioxidant-rich Pomegranate Extract to nourish, soften, and protect lips from environmental stressors. Raspberry Seed Oil: a Vitamin E-infused oil, conditions lips to feel soft and smooth, leaving an irresistibly shiny finish. Research Results: Improves hydration instantly by +15%.*. Provides lasting hydration for eight hours.*. 100% agree the product glides on easily.*. 100% agree the product gives lips a high-shine finish.*. 97% agree it makes their lips feel instantly softer and more supple.*. 97% agree it makes their lips feel instantly nourished*. *Based on an independent study of 30 participants aged 18-45..