What it is: A creamy mascara formula for thicker, long-lasting lashes. What it does: Time for fluffy, thicker, longer lashes! This creamy formula is easy to apply and cozy to wear. Long-lasting hold without annoying flaking or smudging. The wand delivers a perfect serving without needing to pump. The mascara is consciously formulated with ingredients like castor seed oil and argan oil to keep lashes healthy, moisturized and lustrous. How to use: Holding mascara wand horizontally near lashes, swipe upwards and apply product from root to tip until you reach your desired volume and thickness. For a more dramatic look, layer as needed. For easy removal, use a light cleanser or makeup remover. Can be applied as often as preferred; daily or even multiple times a day to achieve desired look.