What it is: A powerful retinol alternative concentrate that may help reduce the appearance of fine lines and wrinkles, smooth skin texture and amplify anti-aging results.What it does: The percentage in the product title signifies the strength of the concentrated dose of the active ingredient within our formulation. The brand's Retinol Alternative Elixir harnesses an above-average strength of 2% bakuchiol since it is a naturally derived alternative, which allows it to be a higher concentration and more gentle on the skin. How to use: Usethe elixir in the AM and PM on freshly cleansed skin. Apply directly to targeted areas or blend to boost other products. For use as a targeted treatment, apply a generous layer directly to skin. 0.5 oz. Paraben-free; phthalate-free; sulfate-free; silicone-free; fragrance-free Made in the USA