Designed with maximum comfort and cushioning, these innovative sneakers use cutting-edge running shoe technology to create a pair that's made for casual, everyday wear. About On Founded in 2010 by longtime friends Caspar Coppetti, David Allemann, and Olivier Bernhard, On sneakers are designed to perfect the running experience. Initially developed by Bernhard himself a former professional athlete and prominent Swiss engineers, each pair delivers powerful takeoffs and gentle landings every step of the way.