Oribe's essential first step when caring for blonde hair, bright blonde essential priming serum is infused pure violet and reflective pearlised pigments, working to banish brassiness and yellow tones, while replenishing moisture and protecting up to 450'f. Infused with the luxe haircare brand's signature complex, this serum defends your locks from oxidative stress, photoaging and the deterioration of natural keratin, while delivering antioxidant protection against drying, damaging and colour-fading elements. Enriched with brightening complex of lemon, ginger root and chamomile, this illuminating formula is blended with powerful anti-pollutants to protect your hue from the elements. Delicately scented with Oribe's fine cote d'azur fragrance that runs through the entire range, this remedy creates a beautiful experience for both your hair and senses. Cruelty Free100ml Priming hair serum Suitable for all blonde hair types Leaves hair brightened, repaired, hydrated, smooth and protected Formulated with Oribe Signature Complex, Violet and Reflective Pearlized Pigments, Lemon Extract, Ginger Root Extract, Chamomile Extract, Sodium Hyaluronate, Lavender Flower Extract, Prickly Pear Fruit Extract and Sweet Violet Flower Extract Brightens, tones and eliminates brassiness Provides 450'F heat protection Cruelty free Colour safe Keratin treatment safe Free from parabens and sodium chloride HOW TO USEWork through damp hair before styling to protect, tone and hydrate
