What it is: A shampoo that gently cleanses hair without stripping, thus reinforcing and strengthening fragile hair from the inside out.What it does: This shampoo forms a scaffold around each hair fiber to help protect from external aggressors. It helps prevent breakage and hair fallout caused by brushing and styling, encouraging growth over time. It also improves the tensile strength and elasticity of each hair strand. The shampoo is formulated with Oribe's Signature Complex of watermelon, lychee and edelweiss flower, which help defend hair from oxidative stress, photoaging and the deterioration and color-depleting effects of the elements. A curative blend of chia seed, bio-fermented bamboo and plant-based protein penetrate the hair cortex to build strength from within. Additional ingredients help rehydrate and strengthen hair, fortifying brittle ends while improving overall hair health and encouraging length. How to use: Lather onto wet hair, then rinse.