What It Is:Lather in luxury. This illuminating shampoo richly hydrates and smooths, transforming dull strands into glossy locks. So brilliant.What It'S For:For those looking for shine, hydration and smoothing.What It Does:- Gently cleanses while maintaining hair's natural oils.- Amplifies shine for radiant, glossy locks.- Optimally hydrates hair without weighing it down.- Softens and smooths strands for enhanced shine and brilliance.- Nourishes hair and protects it from moisture loss.- Dermatologist tested.- Color and keratin treatment safe.- Uv protection for hair.How To Use It:Lather, indulge, rinse. Follow with Supershine Hydrating Conditioner (sold separately). For an added boost of shine and softness, pair with Mirror Rinse Glass Hair Treatment (sold separately).Clinical Results:Hair is 2.9x smoother.**Based on a clinical study of Supershine Hydrating Shampoo, Supershine Hydrating Conditioner and Supershine Moisturizing Cream when used as a system versus a control group.