This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Been on a dry shampoo binge? OUAI's concentrated Detox Shampoo with apple cider vinegar will deeply cleanse away dirt, oil and impurities. Infused with the brand's signature Melrose Place fragrance, it also removes build up from styling products, air pollution and hard water deposits, leaving hair feeling refreshed and super clean. Here's your fresh start, see you next week. Detox Shampoo is made up of a blend of apple cider vinegar, hydrolyzed keratin and chelating agents. Together they work to leave hair squeaky clean and residue-free. Chelating Agents help to remove heavy metals, minerals, and chlorine found in hard water which can cause colour fading and damage to the hair. Apple Cider Vinegar helps to exfoliate and remove flakes, residue and build up in hair which restores natural volume, bounce and shine to hair. Hydrolyzed Keratin can help fill in the missing keratin naturally found in the hair follicle, helping to reduce frizz and flyaways.£70 per 750.00ml