A clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with apple cider vinegar while keratin helps strengthen hair. Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns: - Oiliness- Shine- Flaky, Dry ScalpKey Benefits: -Cleanses Without Stripping- Removes Product Buildup- Adds Softness and ShineFormulation: LiquidHighlighted Ingredients:- Chelating Agents: Helps remove hard water deposits and impurities. - Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny. - Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine.