What it is: An essential everyday shampoo that has been specifically formulated for men who aren’t experiencing hair loss.Who it's for: For all hair types.What it does: A simple but highly effective men's shampoo, the nutrient-dense, expertly engineered formula harnesses powerful actives and tripeptides to lift your grooming game. Gentle cleansing agents rid hair of product build-up, toxins and excess oil, while dynamic plant-based extracts optimize scalp health and promote strong future growth. Blended with Patricks' signature cologne, including sandalwood and violet, the shampoo has a rich, woody and botanical fragrance. How to use: Massage a nickel-size amount into wet hair and scalp. Rinse thoroughly. Suitable for daily use.