What it is: A flexible gel that provides long-lasting hold without breaking or drying hair and nourishing hair while creating a slick look.Who it's for: Ideal for curly, coily and tight hair textures.What it does: This flexible Strong Hold Gel provides long-lasting hold without breakage. Nourishing and fortifying, the healthy-hold gel texture has a built-in slippage to easily distribute through the hair. It's ideal for a slick look and styles that need extra support. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of neroli, rose and patchouli. How to use: Apply the gel onto wet or dry hair and style into a slick look. Use as desired.








PATTERN BEAUTY Strong Hold Gel In White
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Strong Hold Gel In White
What it is: A flexible gel that provides long-lasting hold without breaking or drying hair and nourishing hair while creating a slick look.Who it's for: Ideal for curly, coily and tight hair textures.What it does: This flexible Strong Hold Gel provides long-lasting hold without breakage. Nourishing and fortifying, the healthy-hold gel texture has a built-in slippage to easily distribute through the hair. It's ideal for a slick look and styles that need extra support. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of neroli, rose and patchouli. How to use: Apply the gel onto wet or dry hair and style into a slick look. Use as desired.