What it is: Preserve and protect hair color with this daily shampoo.Who it's for: Ideal for color-treated hair.What it does: It cleanses color-treated hair while it strengthens and boosts shine. Sunflower extract helps to protect hair from sun damage to keep color from fading, while conditioning extracts moisturize hair and boost shine.How to use: Massage into wet hair. Rinse. Repeat as needed. 33.8 oz. Vegan Paraben-free Made in the USA