PROJECT LIP Matte Plumping Primer in Beauty: NA. Achieve a bigger, better pout with the PROJECT LIP Matte Plumping Primer, a volume-boosting formula that improves the fullness of lips instantly. The Matte Plumping Primer tingles upon application as it stimulates the production of collagen in the lips, visibly increasing your pout size and giving lips a more defined shape. The lip primer is infused with a host of nourishing, hydrating ingredients that replenish vital moisture and provide the perfect base for other lip products.. Non-sticky matte formula. Formulated with Jojoba Oil, Castor Oil and Capsicum Fruit Extract to plump and hydrate lips. Vegan and cruelty-free. 2 ml. Use as a balm or primer underneath any lip product. PROL-WU1. PL001. PROJECT LIP is a new revolutionary lip plumping brand which is proudly made in the UK, gender-free, cruelty free & vegan. Project Lip offers products to prep, plump and color, aiming to give you a surgery-free, revolutionary way to achieve the softest, fullest & plumpest of pouts. Founded by makeup artist Joy Howieson, who worked closely with a cosmetic scientist for three years to create a unique formulation which has been developed to tingle and stimulate collagen and blood flow providing instant and long-lasting results. Their secret weapon is its tingling sensation so be warned - you may get addicted to the tingle.